I’ve said it before, and I’ll say it again: I am not a fan of social media. I do, however, understand the importance of it–especially in the entertainment business. If it wasn’t for my career, the only site I would have is Facebook so I could keep track of birthdays. The reason for this is because I’m actually a private person, and I also can’t comprehend living my life always on the phone. I, for one, am a huge fan of living in the moment and enjoying it. In today’s age, life is all about sharing these moments. In the marketing world it makes sense because I’m spreading my brand. But the question is: where do you draw the line?
Before I started this whole social media phase, I made a promise to myself to keep certain things private. There is a big part of my life that I would never share on social media. If it’s not in line with my brand or image, then I am not posting it. One major topic I stay away from is anything political. I won’t even like or comment on a post of this subject matter even if I do happen to agree. Why? It’s not part of my brand, nor do I want it to be. I do follow politics and have discussions about it with my friends, but anything controversial can be damaging to a brand (especially a new one). Another topic I try to avoid online is my family and my loved ones. This is just out of courtesy to them. They are not in the entertainment industry, and none of them want strangers stalking them out. If I do in the rare occasion post something with them, I ask permission and I do not tag them. It is important to me that those I care about are able to maintain their privacy.
If you have the same stance as I do regarding social media but your career requires you to have a following, I suggest you know where to create boundaries. Place rules for yourself and stick with it. Don’t post anything you wouldn’t want the whole world to know. Think of it like this: what you post is out there for everyone to see. My business consultant once said something to me I’ll never forget. He asked me, “Do you really want strangers to know who your niece is?” That is one thing that has stuck with me because he is right. The last thing I would want is someone finding my niece and tracking her down because of me. So while the power of social media can lead to great opportunities, it can also have damaging effects. To post, or not to post? If you have to ask, you probably already have your answer.